PEACE BY PEACE COTTON was launched as a circulation project by FELISSIMO in 2008.

For fashion, “cotton” is the most familiar material that we use with fashion items. However, on its farming land,

• The cotton farmers continuously purchase chemical fertilisers and pesticides to increase the yield of cotton, even though they cost a lot and make the farmers in debt.
• These chemical substances thrown in the soil seriously degraded its fertility and resulted in a gradual decrease in the yield amount of cotton year by year.
• In such a circumstance, the more farmers purchase the chemicals, the deeper they fall into the debt cycle for continuing cotton cultivation.
• The decrease in their income has involved children in work, many of them dropped out of school.
• Because of the debt that the farmers were not capable of paying off, 30,000 cotton farmers committed suicide in one year.

The reason why we started this project was our realisation of these situations surrounding these farmers and their families.

These days, we can purchase clothes at reasonable prices overwhelmingly, compared with the situation several years ago.

However, it is also a reality that there are some who enjoy fashion, and others and the environment suffer from the cultivation of cloth materials.

We are trying to promote products made of Indian organic cotton with corporations and other organisations. Building a structure that purchasing our products contributes to funds to (1) support cotton farmers to acquire organic farming methods and (2) provide their children with scholarships to access education.